"Elite-level digital infrastructure for an elite-level football academy."
Sports Education & Coaching
Perth, Western Australia
Website Design & Development, Custom Booking Software, Content Strategy, UX Design
about the client
Chris Mayne is a name every AFL fan knows — a 300-game veteran who represented both Collingwood and Fremantle with distinction over a decorated career. When he turned his attention to developing the next generation of footballers, he brought that same commitment to excellence to the Mayne Academy.
CLIK was trusted to build the digital home for that vision.
Launching a new sports academy means building credibility from day one. Chris Mayne’s name carried enormous weight in the football community, but a business is only as professional as the experience it delivers — and that experience now begins online.
The academy needed a website that matched the calibre of its founder: energetic, credible and built for performance. More critically, it needed a seamless way to manage athlete intake, session bookings and programme enrolments — without relying on third-party booking platforms that weren’t built for this specific use case.
We treated this as two parallel projects: a brand-forward website that would capture the energy and credibility of the academy, and a purpose-built software solution that would give the Mayne team complete operational control of their bookings and athlete management.
Both needed to work flawlessly — because when parents and aspiring athletes visit, the experience is a direct reflection of the standard Chris Mayne holds himself to.
Services Delivered
what we delivered
A visually dynamic, performance-driven website designed to inspire and convert
The technical centrepiece of the project. We designed and developed a fully bespoke booking and athlete management system tailored specifically to the Mayne Academy’s operational needs
This was not an adapted plugin or off-the-shelf solution. It was built from the ground up to match exactly how the Mayne Academy operates.
Every word on the site was written to strike the right balance: elite credibility through Chris’s playing career, and warm accessibility for the parents and young athletes who are the primary audience. The tone is aspirational, energetic and clear.
The user journey was mapped from the perspective of three distinct visitors — the aspiring athlete, the parent making a booking decision, and the academy administrator. Each path through the site was designed to reduce friction and drive action.
CLIK built exactly what we needed — a website that reflects the standard of our program, and software that means we can focus on coaching instead of admin..
Admin time saved via custom booking system
hours per week
Online bookings in first 3 months
sessions booked
Waitlist sign-ups (high-demand sessions)
per intake period
Programme sell-out rate
The Mayne Academy now has a digital presence that matches the ambition of its founder. The website inspires. The booking system performs. And the entire operation runs more efficiently because of technology built specifically for it.
This project is a demonstration of what becomes possible when elite-level thinking meets purpose-built digital infrastructure.
Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.
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Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
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