"Bringing one of WA's most extraordinary destinations to life — online."
Tourism, Education & Science
Gingin, Western Australia
Website Design & Development, UX Strategy, Content Strategy, Responsive Design, SEO
about the client
The Gravity Discovery Centre & Observatory is one of Western Australia’s most unique cultural and scientific destinations — a place where science, education and wonder intersect under some of the clearest night skies on earth. Located in Gingin, north of Perth, it draws visitors from across WA and around the world.
CLIK is a proud sponsor and digital partner of the Gravity Discovery Centre. When it came time to build a website worthy of this remarkable place, we were honoured to take it on.
The Gravity Discovery Centre is a destination that offers something genuinely extraordinary — interactive science exhibits, world-class observatory stargazing, educational programmes, school excursions and an experience unlike anything else in the state. But a great experience is only half the equation. You also need to reach the people who don’t yet know you exist.
Their previous website wasn’t communicating the magic of what the centre offers — particularly to a digital-native audience of families, tourists and school groups who make decisions about day trips and educational visits based almost entirely on what they find online.
The challenge was to build a website that doesn’t just inform — it inspires.
We approached this project as part content strategy, part visual storytelling, and part UX design. The goal was to translate a genuinely sensational real-world experience into a digital environment that captures the imagination and drives visits.
Every design decision was made in service of the visitor — making it easy to understand what’s on offer, easy to plan a visit, and easy to feel excited about the experience before they even arrive.
Services Delivered
what we delivered
A visually captivating, experience-led website built to position the Gravity Discovery Centre as a must-visit WA destination
We developed a strategic content plan designed to do two things: engage visitors emotionally and support the site’s organic search performance. Content was crafted to speak to multiple audience segments — curious families, interstate tourists, educators planning excursions, and international visitors exploring WA.
We mapped visitor journeys for each audience type and designed the site architecture accordingly. Whether a family is planning a school holiday outing or a teacher is booking an excursion, the path from landing to action is clear, intuitive and motivating.
The site was built to perform flawlessly across all devices — critical for a destination that attracts both local and international tourists, many of whom will access the site on mobile during trip planning.
On-page SEO was implemented throughout — targeting relevant search terms for WA tourism, science education, school excursions, stargazing in Perth and family-friendly day trips in the Gingin and Perth region.
Organic website traffic growth post-launch
year-on-year
Mobile traffic share
up from 41% on previous site
Average session duration
improvement
School excursion enquiries (online)
Tourism search visibility (WA day trips)
Top 5 rankings for terms
The Gravity Discovery Centre Observatory is the kind of place that changes how you see the world — quite literally. The new website now reflects that magnitude, giving every potential visitor a taste of what awaits and a clear, simple path to planning their visit.
CLIK’s sponsorship of the centre reflects a genuine belief in what it represents: the importance of curiosity, education and wonder in our communities. We’re proud to have contributed to its growth.
Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.
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Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
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