"Making one of life's biggest transactions feel effortless — online."
Property & Conveyancing
Perth & Busselton, Western Australia
UI/UX Design, Custom Web Development, Quote Calculator (Custom Software), SEO, Google Ads, Email Marketing
about the client
Hanson Property Settlements is a trusted conveyancing firm proudly serving communities across Western Australia, with offices in Cockburn Central and Busselton. Founded by Katherine Hanson — a licensed conveyancer with nearly two decades of industry experience — the firm is built on a team of expert, industry-leading professionals committed to making property settlements seamless, transparent and stress-free.
For most Australians, property is the most significant financial decision they’ll ever make. Hanson ensures that process is handled with precision, care and the highest level of professional service.
Conveyancing is a trust-based industry. Clients are navigating one of the most complex and high-stakes processes in their financial lives — and they make decisions about who to trust based on first impressions, clarity of information and ease of access.
Hanson Property Settlements had the expertise and reputation to compete at the highest level, but their digital presence wasn’t matching it. Their website was functional, not exceptional — and critically, there was no tool to help prospective clients understand costs upfront without picking up the phone.
In a competitive market, friction costs leads. They needed a website that could both build trust and reduce barriers to enquiry.
We approached this project with two parallel objectives: build a website that communicates authority and warmth in equal measure, and develop a piece of custom software that would give Hanson a genuine competitive advantage — an instant, accurate quote tool that no competitor was offering at the time.
Every design and development decision was made in service of one outcome: making the settlement process feel accessible, trustworthy and effortless from the very first website visit.
Services Delivered
what we delivered
A professionally designed website built to reflect the warmth and professionalism of the Hanson brand. The design balances the gravitas expected from a legal and financial services provider with an approachable, client-first aesthetic — reassuring to first-time buyers and seasoned investors alike.
Key design considerations:
A robust, fully custom-built WordPress website with
The centrepiece of the project. We designed and built an instant property settlement quote calculator from scratch — a tool that allows prospective clients to input their property details and receive a fully itemised quote, including all applicable government charges, directly to their inbox within seconds.
This was not an off-the-shelf plugin. It was a custom-built software solution tailored specifically to Western Australian conveyancing fee structures — accurate, real-time and unique in the market. The result: fewer phone calls for basic enquiries, more qualified leads entering the pipeline, and a significantly improved user experience for clients comparing providers.
A structured SEO strategy targeting high-intent search terms across Perth and the South West — covering both residential and commercial settlement queries, suburb-specific searches, and informational content that builds authority and captures clients earlier in their research journey.
Targeted paid search campaigns running across Google Search and Partner Networks — capturing clients actively searching for settlement agents across Cockburn Central, Busselton and surrounding regions.
A segmented email strategy for lead nurturing and client communication — ensuring prospective clients who enquire but don’t immediately convert are kept warm, informed and engaged throughout their decision-making process.
CLIK didn’t just build us a website — they rebuilt the entire way we find new clients.
Quote calculator usage (monthly average)
quotes generated per month
Organic traffic growth (YoY
Google Ads cost per lead
Reduction in cost per lead via Google Ads
Top 5 Google rankings
Bounce rate improvement post-redesign
The result is a digital platform that works as hard as the Hanson team does. From the moment a prospective client lands on the site, they’re greeted with clarity, trust and an experience that makes a complex process feel completely manageable.
The instant quote calculator alone changed the way Hanson attracts and converts leads — and it’s a capability that continues to differentiate them in a competitive conveyancing market.
Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.
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Competitive Position?
Whether you are seeking stronger lead generation, improved ROI visibility, premium brand presence, or structured growth planning, CLIK delivers clarity and measurable outcomes.
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Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
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