Empowering Indigenous voices to lead the conversation — digitally
about the client
This engagement centred on one of the most pressing and sensitive challenges facing communities across the nation — the wellbeing of Indigenous youth and the urgent need to raise awareness of the support systems available to young people navigating their toughest moments
Addressing youth suicide within Indigenous communities requires far more than a communications plan. It demands deep cultural sensitivity, authentic representation, and a strategic framework that places Indigenous voices at the centre — not as subjects of the campaign, but as its leaders.
The UWA School of Indigenous Studies needed a partner who could develop a campaign that was both strategically sound and culturally responsible. The campaign had to reach Indigenous teens and their support networks across digital and social channels, without resorting to generic messaging or tone-deaf approaches that could do more harm than good.
Equally important was capacity building. For the campaign to have lasting impact beyond the initial engagement, Indigenous leaders needed to be equipped with the skills and confidence to own and continue the conversation themselves.
Clik Digital approached this engagement with two clear priorities: develop a campaign strategy that was culturally grounded and digitally effective, and deliver training that left Indigenous leaders genuinely empowered — not dependent on external agencies to maintain momentum.
We began with deep listening. Before any strategy was developed, we worked to understand the community context, the sensitivities involved, and the voices that needed to lead. From there, we built a campaign framework designed to meet young people where they are — on the platforms they use every day.
Services Delivered
The energy, collaboration and willingness to embrace digital storytelling made this initiative a huge success. At Clik Digital, we feel privileged to be part of a campaign for change
Community Leaders Trained
Indigenous leaders and UWA professors upskilled in digital storytelling and social media strategy
Platforms Activated
TikTok and Instagram — reaching Indigenous youth where they spend their time
Campaign Concepts Presented
Multi-platform Rollout strategies covering digital and social channels
Training Format
This engagement demonstrated something important: when strategy is grounded in cultural respect and delivered with genuine collaboration, digital campaigns can do far more than raise awareness. They can shift capability, build confidence and leave communities better equipped to tell their own stories long after the campaign concludes.
For Clik Digital, it was a reminder of why purpose-led work matters — and a privilege to contribute to a conversation as important as this one.
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Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
