"Repositioning Perth's most trusted painters as its most sought-after."
Luxury Residential & Commercial Painting
Perth, Western Australia
Brand Strategy, Website Design & Development, SEO, Google Ads / PPC, Social Media Marketing, CRM Integration & Management
about the client
Barker-Whittle has earned its reputation the hard way — through decades of exceptional craftsmanship delivered to some of Perth’s most prestigious homes and commercial properties. A name well-known in the city’s premium suburbs, their work speaks for itself.
The challenge was making sure the right people were listening.
When Barker-Whittle came to us, the gap between their reputation and their digital presence was significant. Their website was dated, their lead generation inconsistent, and their marketing disjointed — unable to attract or convert the calibre of client their work deserved.
More critically, they had no system to track leads from source to sale. Enquiries were coming in through various channels with no way to measure quality, follow up systematically, or understand which marketing efforts were actually driving revenue.
They had the craft. They needed the infrastructure.
We began with a full audit across brand, website, marketing channels, data and user behaviour. What we found was a business with outstanding real-world equity that was being significantly undersold online.
Our strategy was never simply to make Barker-Whittle look better — it was to rebuild their entire growth infrastructure from the ground up. Brand repositioning, a new website, high-performance campaigns, and a CRM system that would give them complete visibility over their pipeline for the first time.
Services Delivered
what we delivered
We facilitated a series of strategy workshops to define Barker-Whittle’s ideal client profile, brand voice and market position. The outcome was a sharply defined identity: Perth’s premium painting and decorating partner for luxury residential and high-end commercial projects. This repositioning shaped every subsequent creative and marketing decision.
We designed and built a bespoke WordPress website engineered for the luxury market:
Intent-driven campaigns targeting homeowners, builders and developers in Perth’s wealthiest postcodes. Each campaign was structured with bespoke ad copy, tight geo-targeting, and dedicated landing pages — maximising relevance and minimising wasted spend.
A long-term SEO strategy built around high-value, commercially relevant keywords. Barker-Whittle now holds top-3 Google positions for over 40 search terms — generating consistent organic traffic from clients actively seeking premium painting services.
A multi-platform social strategy built for both brand elevation and performance:
We implemented and manage a fully customised CRM that transformed how Barker-Whittle handles their pipeline:
A live reporting dashboard gives the Barker-Whittle leadership team real-time visibility over keyword rankings, campaign ROI, lead quality, cost per acquisition and close rates — enabling data-driven decisions at every level.
CLIK didn’t just build us a website — they rebuilt the entire way we present ourselves and find new clients The difference has been transformational.
Top 3 Google rankings
luxury-focused keywords
Organic traffic increase
year-on-year
Annual revenue growth
within 18 months
Lead-to-quote conversion rate
Google Ads ROAS
return on ad spend
In under two years, Barker-Whittle has gone from a business with an exceptional reputation and an underwhelming digital presence to one of the most in-demand painting and decorating companies in Perth.
Their digital presence now fully reflects the premium service they’ve always delivered. The pipeline is structured. The brand is sharp. The growth is sustained.
This is what happens when craft meets strategy.
Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.
Ready to Strengthen Your
Competitive Position?
Whether you are seeking stronger lead generation, improved ROI visibility, premium brand presence, or structured growth planning, CLIK delivers clarity and measurable outcomes.
Inquire About Working With CLIK
Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
About
Copyright Clik Digital . All Right Reserved
