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Combined Tyres

"Eight locations. One clear voice. A digital presence built to match the business."

Industry

Mining, Construction & Agriculture

Location

Western Australia — 8 Locations

Services

Website Design & Development, Brand Refinement, Content Creation, Strategic Workshops

about the client

Client Intro

Combined Tyres has been a trusted name in Western Australia’s mining, construction, civil works and agricultural sectors for years. With eight workshop locations across the state, a loyal customer base and a strong reputation for honest advice and reliable service, they had built something genuinely valuable.

The problem was that their digital presence wasn’t telling the same story.

From functional to exceptional

The Challenge

Combined Tyres came to us with a well-established business that lacked a digital home worthy of its scale. Their existing online presence didn’t reflect the breadth of their capabilities, the professionalism of their team, or the depth of their service offering — from tyre replacements and fleet servicing to full mechanical repairs across multiple industries.

For a business operating across eight WA locations and servicing some of the state’s most demanding industries, an underwhelming website wasn’t just a missed opportunity — it was a liability.

Our Approach

We began with a series of strategy sessions and brand workshops to get under the surface of who Combined Tyres really are and where they’re going. These collaborative sessions helped us define their brand voice, content architecture, service structure and growth positioning.

With a solid strategic foundation in place, we moved into design and development — building a clean, modern, mobile-first website that communicates the full scale of their operations while remaining accessible and easy to navigate for every type of customer, from individual vehicle owners to fleet managers and mine site operators.

what we delivered

What We Delivered

Strategic Brand Workshops

Before a single pixel was designed, we ran structured workshops to establish

  • Brand voice, tone and market positioning
  • Vision and capability statements
  • Service hierarchy and content architecture
  • How to speak to both trade and retail audiences without diluting either

Website Design & Development

A high-performance, conversion-optimised website built to serve multiple audiences simultaneously:

  • Clean, professional design that communicates trust and capability
  • Clear service structure across tyres, mechanical, fleet and specialised mining/agricultural services
  • Location pages for all eight WA sites with integrated maps and contact details
  • Integrated enquiry and booking forms for streamlined lead capture
  • Mobile-first build for customers accessing on-site or in the field

Content Creation

All website copy was custom-written — grounded in local relevance, service clarity and the combined tyres brand voice. This wasn’t template content. Every page was crafted to speak directly to their target audience and support long-term SEO performance.

SEO Foundations

On-page SEO best practices were implemented throughout — ensuring the site is well-positioned for local and industry-specific search terms relevant to their eight service locations and multi-sector client base.

Trust Signals & Conversion Design

We incorporated key trust-building elements throughout the site: customer reviews, service guarantees, local area coverage maps, and clear calls to action — removing friction and giving prospective customers confidence at every stage.

Designed to build trust at every touchpoint

The Outcomes

Organic search visibility increase

+145%

post-launch

Website enquiry rate

+80%

uplift vs previous site

Mobile traffic conversion

55%

Improved by

Location page rankings (Google Maps + organic)

Top 3 in 6 of 8 locations

A platform that works as hard as the Combined Tyres

The new Combined Tyres website does what their old one couldn’t: it communicates trust, scale and expertise from the first impression. It now serves as a genuine digital foundation — one that accurately reflects the professionalism and customer-first culture of their team, and that’s built to support ongoing marketing and lead generation as the business continues to grow.

Ready to build something like this?

Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.

Or call us:
08 6169 3598

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Acknowledgement Of Country

CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create

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