"Launching a global fitness brand across Australia — studio by studio."
Fitness & Franchise
Australia-Wide (Multi-Studio)
Custom Website Design & Development, National Social Media Strategy, Franchise & Investor Campaigns, Paid & Organic Social, Google Ads & Remarketing
about the client
CycleBar is the world’s largest premium indoor cycling franchise — a brand built on high energy, community and the belief that the ride is always better together. When CycleBar made its move into the Australian market, it needed a digital partner capable of operating at franchise scale while delivering studio-level personalisation.
That’s where CLIK came in
Launching a franchise brand in a new market is a multi-layered challenge. You need to attract investors and franchise partners. You need to generate founding member sign-ups for new studios. And you need to do all of this while building brand awareness in a market that doesn’t yet know who you are — against established local competitors who’ve already built their communities.
Every studio launch is essentially a new business launch. And they all needed to happen in close succession, with consistency, urgency and impact.
We built CycleBar’s Australian digital strategy from the ground up — starting with the core brand assets and expanding into a full multi-channel launch machine. Our work spanned the national brand level and the individual studio level simultaneously, with campaigns designed to achieve two very different objectives: franchise growth and member acquisition.
Services Delivered
what we delivered
A national CycleBar website built for the Australian market
We developed and executed a national social media strategy to launch CycleBar across Australia — building brand presence from zero:
Dedicated campaigns targeting prospective franchisees and investors — a highly specific audience requiring targeted messaging, compelling ROI narrative and precise digital targeting. These campaigns supported studio pipeline growth at the national level.
Studio-level paid campaigns across Facebook and Instagram driving founding member sign-ups, trial offers and new member conversions. Each campaign was localised to the studio’s suburb and surrounding catchment area
Intent-based Google Search campaigns capturing Australians actively searching for cycling classes, boutique fitness and gym alternatives in their local area — combined with remarketing campaigns to re-engage website visitors who hadn’t yet converted.
Studios supported across Australia
studios
Founding members acquired (pre-launch average per studio)
per studio
Cost per lead (paid social, member acquisition)
per lead
Franchise enquiries generated
Social media following growth (national)
followers in 12 months
CycleBar’s Australian expansion required a digital partner that could operate at national brand level and individual studio level at the same time — with the precision, speed and creativity that franchise growth demands.
From franchise development campaigns to studio-level member acquisition, CLIK delivered the digital infrastructure and marketing execution that helped bring CycleBar to communities across Australia.
Whether you need a new website, a growth marketing strategy, or a complete digital transformation – let’s talk about what’s possible for your business.
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Competitive Position?
Whether you are seeking stronger lead generation, improved ROI visibility, premium brand presence, or structured growth planning, CLIK delivers clarity and measurable outcomes.
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Acknowledgement Of Country
CLIK Digital operates on Whadjuk Noongar boodjar. We acknowledge the Noongar people as the Traditional Custodians of this land and pay our respects to Elders past, present and emerging. Their enduring connection to Country, community and culture continues to inspire how we build and create
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